Made by Cobra

Made-by-Cobra is a marketing campaign recently initiated by Cobra in trying to raise consumer awareness about Cobra, the top-class surfboard manufacturer, and its highest standard of quality.

The story began a couple years back when one of the retail shops was asking "Is this board made by Cobra?" We knew it right away that the market was and still is looking for high quality standard for surfboards. Since then we have been working with our customers, mostly top brands and distributors, in order to apply the Made-by-Cobra logo onto the board.

Finally in 2015, Cobra will make its Made-by-Cobra logo debut in the Outdoor Retailer trade show, the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor market place, in August later this year.

Cobra has been marketing its high quality as well as reliability to top surfboard brands around the world, but this time, with this special logo, we wanted to take a step further to deliver the message directly to the end customer. By doing so, we believe that end-customer would become more informed about what distinguished high-quality surfboards, and hence seeing Cobra's product as superior, and would then demand surfboards to be produced at Cobra.