COBRA is structured as 4 business units: Watersports, Automotive and Accessories. Each business unit operates independently, with its own management team and production lines. This lean approach allows COBRA to react faster to customer needs by empowering industry-based teams, focused on specific applications.

Collectively the business units share knowledge and technical expertise. Each business unit benefits from unified senior management and specially created satellite solution-finding teams which are called upon when required.

Business Structure